Continuing to catch up with this year's design trends, now I turn to typography. As design trends become more minimal, typography styles take a more important role while designing.
Here are the top 8 trends that we are seeing in the market:
Oldies are always goodies. Decorative slab and script fonts have been carefully designed to show real character. These typefaces have a classic appeal while still retaining legibility for web and logo use. Vintage slab or script fonts are particularly popular for businesses and brands that want their typography to feel contemporary and clean, while still leaning a little more artisanal style.
HAND DRAWN & WATERCOLOR
This hand drawn and watercolor trend is the one that I am seeing the most so far this year. Hand drawn fonts continue to bring a homespun, casual charm to every design they grace. While hand-lettered fonts have been loopy and clean in past years, we’re seeing an uptick in more casual, brush stroke fonts that have a little more edge and feel as if they were plucked straight from the era of sign painters. Running the gambit from feminine scripts to more masculine, scratchy handwriting, we can expect to see a continued proliferation of hand-written type on posters and invitations, in logos and product design, and all over popular book covers.
CUT OUTS AND OVERLAYS
Overlaying graphics and photography within typography is a great decorative element that can give the illusion of three dimensional. A cutout allows whatever is in the background layer to show through the type design. An overlay is often transparent lettering over a background so that you can see the background through letters while still reading them. These typography treatment is a great eye catcher giving it a more artistic feel.
Colorful and playful, this gradient trends brings life to typography. It’s easy to read and understand and put emphasis in exactly the right place. The gradient feels modern and fresh and adds just a little more visual intrigue than a single color alone. It’s a perfect fit for the minimal design of the page and, with the gradient in the scroll button, there’s a direction cue from the main typography to the next step the user should take.
Fun and playful, this trend is powerful when used in advertising such as magazine covers and posters. These fonts are custom-designed and crafted for one particular use.
SIMPLE & BOLD
"Less is more". Lettering doesn’t have to be overly ornate to make a solid impression. Sans serif typefaces with thicker stroke widths are one of the most common font options for new websites and redesigns this year. It works for a simple reason: these typefaces are easy to read, and it’s relatively easy to create contrast between background and text elements. The san serif fonts, in particular Helvetica, have been around for many years and the debate rages on over whether the classic typeface is boring or the definition of classic timelessness. Some say its continued popularity creates a need for more and more similar fonts that bring something new to the old standby. The san serif minimal style will continue in the front lines in design as the minimal trend continues to grow in popularity.
LAYERING WITH OTHER ELEMENTS
Tangling fonts with graphics in an amazing way to make a statement that feels like it is coming to life. In most projects, text elements and other elements are kept fairly separated. This is a technique that comes from print design where it is more popular and can create a stunning display. The trick is having the right image and maintaining the readability of every single letter. Personally one of my favorite trends!
Geometric typefaces have been building in popularity for the past year. The geometric letter forms are completely without serifs or filigrees and are constructed of clean, straight lines and perfectly round circles. Geometric fonts are distinctly modern and work well for designs that evoke the flair of science, tech, and engineering. They often bring a futuristic vibe to a design—a geometric font can bring a level of sophistication to any composition.
For more typography examples, please visit "2018 Font Trend" board on Pinterest.